Google Analytics for Beginners (Questions and Answers)

Today I want to tell you what Google Analytics is and how to install it on some website builders. It may seem simple on the one hand, but on the other hand, if you have never encountered this, you will have a detailed guide with pictures of how to do it. 
So, let’s go!


Google Analytics (GA) is a service from Google for webmasters and optimizers that allows you to analyze user behavior on the site. The collected information is hosted on a remote server from Google. All that is required to connect to the system is to install a small JavaScript code on the site pages. The service has both free and paid features. The free version of GA is capable of analyzing 5 million pages per month, which is not enough to get an overall picture of the sites. Therefore, sooner or later, the majority start to use the paid Premium version. In this article, I will tell you what Google Analytics is and the capabilities of the service, how it works and the evaluation parameters it uses.


At the first stage, users go to a web resource from a mailing list, by a link from other sites, from a search engine issue by any request, by a direct transition (when the user types the site name in the address bar) or in some other way. Once clicked, they are taken to the GA website. Here information about them and their actions is automatically tracked and recorded (for example, page URL, display resolution of the user device, session time data, etc.). A list of cookies is then generated to further identify the visitor.


The Google Analytics counter code not only tracks the user, but also sends data about him to servers for further processing. After a certain period of time (for a small site with a volume of up to 50 thousand pages, this is about 1 hour), the server will process the received data and update user reports in GA. Generation of reports takes some time – usually from 3 hours to 2 days. 
The service provides an impressive arsenal of tools for analyzing various parameters of a visit. Let’s consider the main features of Google Analytics.


Multilingual interface

GA can display reports and documentation in different languages. Google employs specialists who support any of the common languages, which makes it possible for users to use a powerful web analytics service without any language barrier and without any problems.


Huge user community

Google Analytics is a well-known product for measuring website traffic. It is used by millions of webmasters around the world. It doesn’t matter how many pages any of the analyzed sites contains. The service is equally effective when working with both one-page pages and large corporate portals or blogs, the traffic of which can exceed a billion users per day (for example, YouTube). 


The service is used by both small businesses and huge corporations

Google Analytics is versatile because every business follows the same rules – the same tools are used by both the webmaster of a small business and the web analytics department of a large corporation. Google Analytics will help you analyze the traffic of any web resource.


Visualization of the sequence of the transition to the goal

The sequence of the transition to the goal is the entire path that a visitor travels to solve a problem. The goals may vary: buying an informational product on the website (here the checkout and payment process is demonstrated), the process of filling out a subscription form for blog articles, etc. Having a clear understanding of what Google Analytics is and owning the service’s tools, a webmaster can find out what prevented the visitor from reaching the goal on the page. For example, reach the ‘Buy’ button or the subscription form. Visualization of the path of a site visitor allows you to assess the usability of pages, analyze the functionality of the design, etc.


Traffic estimation parameters in Google Analytics

Attendance data – the number of pages viewed by users. This characteristic shows how many pages the visitors were on.
Number of sessions – a session is a series of web portal views by one user. If after a certain time the visitor no longer goes to the site, his session is considered ended.
Site audience – the site audience is the number of visitors who viewed a given web resource in a certain time.
The number of new visitors – this is the number of users who visited the site for the first time.
Geographic distribution of the audience – the IP address of the computer from which the user opened the browser and entered the site is geo-referenced, so for each visitor, you can find out the geographic location (excluding distributed corporate networks).
Audience activity – this parameter shows the number of pages the user has visited. From this, the average visitor’s interest in the content of the current web resource is calculated.


The popularity of pages and sections of the site

Popular pages – Google Analytics separately calculates the number of visitors and the number of views for each page and allows you to find out which of them are the most visited.
Popular page groups – this means that the same metrics are for pages of one subdirectory (for example, posts of one category).
List of pages of one session – since Google Analytics can track the entire path a visitor passes through the pages of the site, that is, the ability to get a report on documents worked out during one session.


How to start using Google Analytics for your website

First, you need to understand where to get the Google Analytics code. It is simple – go to https://analytics.google.com/analytics and log into your Gmail account.
Next, follow the steps and copy the Google Analytics code at the end.
Example:

<! – Global site tag (gtag.js) – Google Analytics -><script async src = “https://www.googletagmanager.com/gtag/js?id=UA-555972522-1“> </script><script>  window.dataLayer = window.dataLayer || [];  function gtag () {dataLayer.push (arguments);}  gtag (‘js’, new Date ()); gtag (‘config’, ‘UA-555972522-1’);</script>


Now let’s look at how to install this code on different sites builders.


1. WordPress

WordPress is the most popular CMS in the world. If 5-10 years ago, other CMS tried to compete with WordPress, such as DLE or Joomla, now we can safely say that they lost this fight.


How to install Google Analytics on WordPress?

To do this, you need to find the header.php file, which is located in the theme of your site, open it with the built-in WordPress editor and add the Google analytics code between <head> </head> tags. Save the file and you’re done! To track the number of visits, you need to go to your Google Analytics account, where you can select the date you need or view statistics for all time.


2. Shopify

Shopify is the world’s most popular online store building system.


How to install Google Analytics on Shopify?

To get started, register in the system and follow this link https://YOUR_STORE_NAME.myshopify.com/admin/online_store/preferences (instead of YOUR_STORE_NAME the name of yourstore). Or you can go from the main menu of the Online Store – Preferences. In the Google Analytics field, paste the code and click on the Save button. That’s it, everything is very simple and installation takes only a few minutes.


3. Weebly.

With Weebly you can quickly and easily create your own website, blog or online store, completely free. You don’t need any special knowledge or skills to customize and manage your site. Whether you are a beginner or a professional, it doesn’t matter.

How to install Google Analytics on Weebly? 

Easy! Go to Settings -> SEO from the Site Builder.Paste the tracking code from Google Analytics into the Footer Code section. Click the save button and publish your site.


4. Wix

Wix is the most popular website builder in the world. And today I’m gonna show you how to add Google Analytics there.


How to install Google Analytics to Wix?

Unfortunately, until you buy a Premium account and connect your domain to the Wix, this is impossible to install Google Analytics, so at first I advise you to create a subscription on Wix.


5. Squarespace

Squarespace is a very practical and simple website builder whose features and capabilities will appeal to the widest possible audience. However, this service is best suited for those who want to create an online store. 


How to install Google Analytics to Squarespace?

In the Home Menu navigate to Settings and click Advanced. Click External API Keys. In the Google Analytics Account Number field enter your tracking ID for this website. Click the Save button. You can take a Tracking ID from your Google Analytics account. Example of tracking ID: UA-555972522-1

To sum up – Google Analytics is a large number of opportunities with which you can deeply study advertising campaigns on the Internet. This service will allow you to modify the site based on data from users, increase its conversion and sales.

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