Guest posting as an effective promotion channel
Surprisingly, but many beginners and even experienced bloggers do not know what guest posts are. Since this is an affordable way to attract traffic, get backlinks and quality content.
Guest posts – what does it mean? In the classical sense, these are materials or articles posted on third-party resources in order to get back links to the site or blog of the author. As with any other promotion method, guest posts have their pros and cons.
This practice is beneficial both for the author of the material and the owner of the blog posting the article. The author gets almost free advertising of his own resource, generates traffic and attracts new users, raises positions in the issuance of search engines.
The owner of the blog gets free content, quality and exclusivity. And this is not only an additional interest from readers, but also several new pages in the index of search engines.
The owner of the blog posting the material does not bear any losses. Checking and publishing the article does not take much effort.
First, he gives away unique content once and for all. Instead, you can publish information on your own site, thereby fueling the interest of readers and add to his popularity.
Secondly, if you promote a blog in this way, the guest posts should become regular. The author is faced with the same question – isn’t it better to publish materials at his own site? In addition, creating an article for a third-party site, you often have to limit yourself and write not about what you want. And this is a serious obstacle for some copywriters.
If you still want to “light up” on other people’s resources and “for” outweighs “against”, then try to get the most out of placing your texts.
What Kind of Guest Posts Should You Write?
1. Any material that you are going to publish on someone else’s blog must be well written, original and interesting. Readers are best served by useful, informative articles. Don’t put empty talk into your posts, try to be brief and concise. Common spelling check and punctuation have not been cancelled either!
2. The subjects of the posts should be similar to those of the resource. Articles of third-party subjects may be poorly received by users, so the result will be worse than expected.
3. Guest posts should be written in the established (officially or not) style of the resource. Standards for the design of titles, paragraphs, sizes and themes of images, as well as the manner of presentation of the material should not differ for the usual users.
4. Any content should be unique. You do not need to duplicate it on your own site. It is worth refraining from posting previously published materials.
5. Do not forget about the keywords – guest posts which are seo-oriented, are more popular among blog owners.
6. Recommended number of links in the guest article is from 1 to 3. If you want to leave only 1 link, place it in the introduction. Otherwise, readers may simply not get to the target action.
7. The owner of a blog usually writes a short review – an introduction, where the author presents himself. So he recommends you to users, builds confidence in the material, increases loyalty. If the owner of the resource does not want to mention you in the introduction, do it yourself. Introduce yourself, write a few words about yourself and the project, and then move on to the point.
8. Before you send the materials, be sure to systematize and check them. Prepare illustrations and pictures by combining them into an archive. Save the text in accessible and common formats – doc, docx, etc.
9. The content creator should be prepared that the site owner will make changes to the text or post design. Do not be afraid of edits – they will help the article “fit in” the blog.
10. After posting the author needs to monitor the appearance of comments to the article, as well as timely respond to emerging questions from readers. The owner of the blog is unlikely to do it. He only provides you with a platform for publication.
Publication on Thematic Resources
Publish guest posts in blogs and websites with the same subject. This will allow you to:
- attract themed traffic and interest visitors to visit your web site
- get themed links
- several times increase the likelihood of approval of the text by the owners of blogs.
How Can I Find Sites For Guest Posting?
1. It is not uncommon for the owners of their own blogs to invite their readers and third-party authors to participate in content creation. They are easy to find by typing in the search bar of your browser: “I accept guest posts”.
2. The rating of Google blogs includes more than one million resources. You can offer blogs with similar topics to post material. TOP rating is unlikely to agree to a free publication. But beginners and authors who have not yet achieved the desired popularity are more likely to respond to your proposal.
3. Before you start sending out proposals, make a list of 200-300 resources where you would like to publish. This will avoid wasting time when after a positive decision of the owner you will evaluate the resource and change your mind.
In addition, if you send 10 proposals, and only 2 agree to publish, you may lose enthusiasm quite quickly. In case of mass mailing to 300 addresses, 60 positive responses will look much more optimistic.
4. Have you chosen guest posts as a way to promote your resource? Use an evolutionary approach, starting publication in not popular but ambitious projects, gradually moving to more authoritative ones.
5. Before inviting a blog to publish your material, take the time to study previously posted content, leave some interesting comments, participate in communication between readers. This will allow you to “light up” to the owner and prepare the ground for a business proposal.
Secrets of Success
Secret #1. There is no universal secret.
In fact, there is no magic formula that would bring you a flow of quality traffic and huge conversion. Informative text in a blog from the TOP does not always give the desired result. Try to assess the characteristics of the audience, the specifics of the author, as well as constantly analyze errors and make improvements.
Secret #2. One-time publication will not bring the desired effect.
If you choose guest blogging as a method to promote your resource, get ready to constantly look for new sites and topics for publications. One-time posting and small approval from users is not an indicator of the ineffectiveness of the method. You may have just gotten into the wrong place.
Secret #3. After publication your work does not end.
To write a good article is only half of the success. The second half is to find a place to post. That’s it you’ll say? Not really. You also need to promote the article. Show initiative, actively comment, report on the material in social media, use a mailing list to notify your subscribers. Make every effort to involve the audience as much as possible!
Secret #4. Guest posts are not a panacea.
Using this method, do not forget about other promotion channels. Context and media advertising, search engine optimization, email marketing and SMM have not been cancelled yet and are far away from that!
Wish you all good luck and high conversion rates!