How to Promote a Blog (Only Trusted Methods)

Running your own blog is not an easy task that requires not only creative thinking, but also self-discipline, responsibility and analytical skills. Many people start blogging for themselves, but then feel the urge to make their blog popular and visited. Someone wants to get feedback from readers, others want to become a more recognizable person in the Internet space, finally, a significant part of users want to monetize their blog, that is, quite useful with pleasant: make a blog one of the ways to make money (and often the main one). In this article, I’ll show you how to make your blog interesting and reader-friendly. We’ll be talking about a WordPress blog, but most of the tips will work for blogs on other platforms as well.

Blog content

  1. Create interesting and original material
    The success (or failure) of any blog lies in the material that the author fills it with. If you want your blog to become popular, you must
    regularly create interesting and high-quality articles with content useful for your readers. In other words, it is necessary to focus not only on what is interesting to you, but also what may be interesting to your target audience, to those people whom you want to attract to your site. As a rule, this advice primarily concerns texts, since they affect search results, but you can choose some other way of expressing yourself – for example, photography (especially popular among travelers), graphics or painting. High-quality author’s content is always very valuable on the web, which is why it is so in demand among users.
  2. Add new entries regularly
    Another key to success is regularity and planning. The appearance of new records will stimulate both regular users and search robots to visit you. Fresh material is an indicator of the relevance of information, “liveliness” of your blog. Be sure to set yourself the number of posts you create per week or per month. To begin with, you can choose some minimum indicator, for example, one article per week. In the future, try to increase the number of articles to two or three per week (or more, if you can). At the same time, I recommend that you stick to this plan no matter what: even if you have written two articles today, it is better not to post
    them immediately, and share them with readers after a certain period of time of your choice. If you’re worried about missing the time to add a new article, use the delayed post feature.
    Suitable plugins: Auto Post Scheduler, Auto Future Date, Publish to Schedule.
  3. Create user-friendly navigation
    In order to interest the user, it is important not only that he visits the site, but also that he is carried away by the topic of your blog. Therefore, I recommend using links in your articles – when one article provides links to one or more other articles that are relevant to the topic (or keywords). You can do it manually or using WordPress plugins. Don’t forget about tags – be sure to assign them to your posts to make it easier for readers to find material on a topic of interest to them; also, tags are used to select articles with similar topics.
    Suitable plugins: WordPress Related Posts, Breadcrumb Navigation XT, Seo Smart Links, Yet another related post plugin, Simple Tags.
  4. Respond to comments
    As a blog creator, you most likely want to get some kind of feedback on the material you post. Likewise, your readers want to see that their comments and their opinions are given certain attention. By responding to comments and engaging your users in a conversation, you can create a certain emotional connection that positively affects traffic and popularity of your blog. However, do not forget that there are people that may not like your content – I advise you also to react to such comments.
  5. Add a section about yourself and feedback
    This only applies to personalized blogs that somehow highlight the author’s figure. As mentioned above, firstly, it will make you a little closer to readers and provide emotional involvement; secondly, messages from your readers can contain a lot of useful information, they can inspire you on new posts, give you the opportunity to improve your blog and just get to know interesting people better. As contact information, you can use your email address (or a link to a page on a social network), but the most convenient way would be to use one of the WordPress plugins. By the way, a good idea It is also creating posts with answers to readers’ questions about you and your life – this kind of feedback will bring you closer to your readers and make you want to visit your blog more often.
    Suitable plugins: Contact Form 7, Fast Secure Contact Form, FormCraft – Form Builder.
  6. Run contests
    Even if you run a completely non-profit blog, it is worth running contests from time to time to attract the attention of regular and new users. Try to choose some creative task, which will be of interest to the widest group of users, but at the same time is related to the topic of your blog. In this case, you can also arrange voting when choosing a winner to get even more visitors to participate.
    Suitable plugins: WP-PostRatings, Yet Another Stars Rating.

External resources

  1. Interact with social media
    It’s no secret that the overwhelming majority of Internet users spend their time on various social networks. Why don’t you tell me about your blog there? In this case, you can use it as your resource – that is, independently provide links to articles of your blog on Facebook, Instagram or anywhere else and use the help of their readers who will repost to their pages on social networks. Thus, your first priority is to make sure that your blog contains the buttons necessary for reposting, and that automatic posting of materials to your social media pages immediately after new content appears on the blog.

Suitable plugins: Jetpack, Social Share Buttons, UpToLike Share Buttons, as well as other more highly specialized plugins (e.g. WP Facebook Connect).

  1. Collaborate with other bloggers
    One of the easiest ways to make your blog popular is to use ads. In this case, we can talk about its free options – for example,
    about collaboration with authors of other similar blogs. Usually, such a partnership allows you to significantly expand the audience of both resources, namely that’s why it is so beneficial. You can create some kind of joint projects, share interesting tips, or just give links to each other’s sites or articles.
  2. Make a newsletter for your readers
    At the beginning of blogging, this item will not be relevant to you, but in the future it will help you keep in touch with visitors to your resource. Send e-mails with the most interesting materials of the month or tell readers about any interesting news – in general,
    use e-mails as one way to get visitors to your blog.
    Suitable plugins: Newsletter, Tribulant Newsletters, Easy Automatic Newsletter Lite.
  3. Tell about yourself and your blog on other resources
    You can start communication with potential readers of your blog on third-party resources, the topics of which are similar to what you are writing about. For example, you can write some kind of messages on the forums. By far the most attention you get is
    if you help solve users’ questions and problems, you can use information from your blog and provide links to interesting and relevant articles.

Optimization and analytics

  1. Follow the technical side of your blog
    Optimizing your blog is extremely important and needs special attention. There are many plugins to help you reduce your blog load time, optimize it for search engines, etc.
  2. Analyze statistics
    Various counters (for example Google Analytics) are required to be installed. You won’t be able to tell what is happening with your blog, how many people and how often visit it, if you do not track the statistics of your site. For example, it can help you understand which posts aroused the most interest in readers, and when your site is visited the largest number of people – depending on this, you can adjust the publication time of articles and their subject matter.
    Suitable plugins: JetPack, Advanced Blog Metrics, Hitsteps Visitor Manager.
  3. Choose a Reliable Hosting Provider
    Accessibility and great performance of your blog as a whole is one of the key points that needs to be taken very carefully,
    otherwise, you may have many problems. Therefore, when choosing a company that will be responsible for placing your blog on the Internet, pay attention to the following parameters: ability to install CMS WordPress, high performance servers, stable operation, protection against cybercriminals and DDOS attacks, adequate cost (which fits into your budget), fast technical support. Bluehost hosting meets all these requirements, you can find the tariffs on the official website.


Promoting your blog is a long-term task that takes a lot of time and work. However, if you follow the tips in this article, sooner or later your blog will start to attract more and more people who will eventually become its regular readers. Good luck!
Have any questions left? Don’t hesitate to contact me – will be happy to help!

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